DonorPro + CardConnect: Empowering Solutions for Nonprofits
On this blog, we talk a lot about processing payments for merchants. But payments aren’t the only instance in which money needs to change hands securely. Today, I want to talk to you about one of these instances—donations.
You may know that last October, CardConnect teamed up with DonorPro to provide a secure payment solution for nonprofits that integrates DonorPro’s fantastic CRM. First, let’s talk about DonorPro.
DonorPro’s philanthropic CRM gives nonprofits and charities a platform that focuses just on donations and fundraising efforts. It allows for nonprofits to keep their prospects all in one place and convert them into donors. The fact is, nonprofits without the ability to raise money online are missing out on donations. Individuals donate far more often than foundations, corporations, or bequests, and younger people are becoming more likely to give. This younger generation vastly prefers to donate online, and any group without the technology to make that happen is doing themselves a disservice.
This is particularly important for nonprofits right now, because with the recession it’s going to take another six years for giving to be back where it was. And the catch 22 is that during a recession, needs tend to go up where donations go down. Basically, nonprofits need fundraising tools now more than ever.
The DonorPro solution is proven effective. Their clients grow donations around 10x the national average. And they don’t just increase the amount of donations—the amount of donors and the size of the gifts they receive also increase.
Anyone involved in nonprofits knows how valuable that is. But how does DonorPro do it?
An integrated approach to development and outreach
The DonorPro CRM is the foundation from which all of the other DonorPro offers stem. It has all of the features you would expect from a relationship management system, including reporting, a place to organize and develop email and direct marketing campaigns, and a hub for social media management—but with nonprofits in mind. Nonprofits can track and target LYBUNTs and SYBUNTs and produce reports within the program. The DonorPro CRM also allows nonprofits to organize their members, which is particularly helpful for nonprofits who constantly have new volunteers coming and going.
After receiving a donation, the nonprofit has the ability to instantly send a thank you to the donor. They can also automate pledges for recurring donations so they never miss a gift.
Online donations
Research has shown that the fastest growing channel for donations is the Internet. Today, nonprofits can expect to receive up to 20% of their total individual gifts online. DonorPro CMS is a website management tool designed with nonprofits in mind. As givers are trending younger, it’s important for nonprofits to be able to accept donations with their preferred channel—the Internet. The combination of DonorPro CMS with the DonorPro CRM gives nonprofits the vehicles they need to solicit and collect online gifts.
The DonorPro CMS solution provides nonprofits with a free, customizable, white-labeled donations page that is fully responsive. This allows for donors to donate online, on their phone, or on their tablet without compromising the experience.
Grassroots fundraising
Another tool branching off of the DonorPro CRM is DonorPro Friendraising, a peer-to-peer fundraising tool that allows for grassroots fundraising. This friends-asking-friends method of fundraising generates 6x the revenue of traditional fundraising. DonorPro Friendraising allows nonprofits to collect these types of donations have push them back to the DonorPro CRM.
Going mobile
Finally, the DonorPro Connect mobile marketing platform allows nonprofits to develop text message awareness and communicate with donors. DonorPro Connect pushes this awareness throughout the entire platform, using it to drive interest in websites, mobile giving pages, and Friendraising campaigns.
DonorPro + CardConnect
So where does CardConnect come in? Everywhere.
Our complete integration with DonorPro means that CardConnect users can enhance their donation processing on all levels. For example, electronic donations can be more effectively tracked with real-time reporting and reconciliation, donors can have their credit cards pre-authorized before an auction, and recurring gifts can be easily automated. Most importantly, whenever a donor makes a contribution to a DonorPro client, their payments are now processed through the CardConnect Gateway. Their card number is encrypted, tokenized, and stored in our secure offsite vault—just like all of our transactions.
Are you a nonprofit interested in growing donations with DonorPro and CardConnnect? Contact us and we’ll be in touch.
